In terms of content, scheduling and availability explain how
your three programmes appeal to their audiences
This essay will
discuss how my three shows appeal to their audiences. Firstly The show ‘Monday
Night Football’ is broadcasted at 8:00pm on Sky Sports 1. The Sky Sports
network is not free and requires a monthly subscription fee of around £18 a
month. Although this is quite a substantial amount of money, for true football
fans, there is no better way to watch football without going to the games which
would cost a significantly larger amount than £4.50 a week. This price can
range if the customer buys one of Sky’s bundles that offer value for volume. These
bundles are likely to attract their target audiences as the majority if
football fans are fans of sport in general. We see Sky acknowledge this through
their advertisements in which they not only focus on the universal appeal of
football but also on the unique selling point of sky sports; allowing the user
to be as close and as in depth to the game without actually being there.
Because of the access sky sports have to football including interviews with
managers and players, close up camera work and a vault full of statistics, the
audience truly get a feel for the atmosphere of the game and an insight that the
people who are at the stadium don’t get. Another huge selling point for the
show is the density of it as each programme shows around 12 games in the space
of 45 minutes. This is attractive to the audience as football fans as they will
get to watch essentially the highlights of the best games of the week. This
would appeal to them as not many fans watch games that don’t include their
team. The show is on at 8pm for two reasons, firstly there will be no live
games on sky sports that would clash with the show. Secondly this time is most
likely to suit their target audience which is a working class male in his
twenties or thirties that follows football very closely. By this time the
working man would be home and there would be no shows on aimed at anybody younger
than themselves.
Secondly the show house of cards is completely exclusive to
Netflix, a subscription based provider of film and TV. The subscription is
available to anyone globally and costs around £6 a month. One of the benefits
of this is how the show is available all of the time, leaving it up to the
audience when they watch it. This is the main advantage of Netflix over TV as
it gives the user a sense of power in that they do not have to follow any
schedule apart from their own. Netflix market this very subtly and show Netflix
as a very relaxed thing to watch. Further they use the idea of having access to
all of the films and TV from the comfort of their own home. Another way Netflix
attract their audience is by giving them exclusive content such as House of Cards.
This is also appealing to their audience as they will feel as if they have more
content than people who just watch TV. In the show House of Cards, we see a
unique selling point in that the main character speak directly to the camera,
his dialog aimed to give the audience an explicit insight into his thought
process and his emotions. This is very appealing to the audience as it involves
them in the show more so than most and makes them feel part of something big.
Finally the show ‘Britain’s got Talent’ is on ITV at 8pm on
Saturdays, the show is available to anybody who has a TV and any form of Freeview
box. ITV is considered as one of the main channels on TV and it shows are some
of the most watched, because of this its shows have a huge budget including
BGT. In terms of content the show is very simple but effective in giving its
target audience of families what they want. The show targets normal everyday
people as it showcases anyone and everyone doing a variety of shows. One of the
main message the show consistently tries to convey is that normal people can do
amazing things. The show also offers a contrast between these everyday people
and celebrities who are an even bigger part of their marketing. We see this
through their adverts in which they all consist of showcasing their celebrity
judges in order to attract their audience with a range of celebrity
endorsements. In terms of scheduling the show has prime time on a Saturday
night at which the most families will be watching TV. However, to grab their
audiences attention, they place lower quality or new shows before BGT as they
know that people will turn on ITV when BGT is on. WE can see this on the 17th
of April when ITV put You’ve Been Framed before a new game show which is before
Britain’s got Talent. You’ve been framed will attract the Families and the
channel can then test how well the new show will do.
